新媒体运营工作大致包括内容运营,活动运营,用户运营,数据分析等。
还包括以下繁琐的事情
1、负责公司新媒体等方面文案策划、软文撰写,日常发布以及引流;
2、跟踪新媒体推广效果,分析并反馈,分析结果建立有效运营手段提升用户活跃度,增加粉丝数量及互动;
3、负责论坛内容、贴吧内容、公关软文、新闻稿件的撰写、编辑、发布、维护、管理及相关数据的搜集、整理;
4、负责公司各类活动的拍摄与新闻素材采集、剪辑、整理等;
5、负责抖音、快手类平台的运营及推广,追踪推广效果并反馈;6、负责短视频内容拍摄以及策划工作;
7、调整和优化短视频内容方向,促进粉丝巩固增长与维系;
8、能够独立策划并运营短视频账号,熟悉后台及前端;
9、 通过推广、联合活动增加短视频渠道的用户量,并及时根据数据反馈进行跟踪分析、评价与总结。
最近新媒体发展的很快,所以新媒体工作整体上还是比较好找的。
New media operations generally include content operations, event operations, user operations, data analysis, etc.
It also includes the following tedious things
1. Responsible for the company's new media copywriting planning, soft article writing, daily release and traffic diversion;
2. Track the promotion effect of new media, analyze and feedback, and establish effective operation means to improve user activity, increase the number of fans and interaction;
3. Responsible for the writing, editing, publishing, maintenance, management of forum content, post bar content, public relations soft articles, news releases and the collection and collation of related data;
4. Responsible for the shooting of various activities of the company and the collection, editing and collation of news materials;
5. Responsible for the operation and promotion of Douyin and Kuaishou platforms, tracking the promotion effect and feedback;6. Responsible for the shooting and planning of short video content;
7. Adjust and optimize the direction of short video content to promote the consolidation, growth and maintenance of fans;
8. Able to independently plan and operate short video accounts, familiar with the background and front end;
9. Increase the number of users of short video channels through promotion and joint activities, and conduct tracking analysis, evaluation and summary according to data feedback in a timely manner.
New media has been developing very fast recently, so it is generally easier to find new media jobs.