自媒体
抖音快手属于自媒体,自媒体又称“公民媒体”或“个人媒体”,是组织机构或个人通过网络途径向外发布自己的观点与新闻的传播方式。
自媒体有着平民化、个性化、交互强、传播快的特点。由于门槛较低,自媒体行也存在业良莠不齐、可信度低等弊端。
We Media
Tik Tok and Kuaishou belong to We Media, which is also called "citizen media" or "personal media". It is a way for organizations or individuals to publish their own opinions and news through the Internet.
We Media has the characteristics of being popular, personalized, highly interactive and fast in dissemination. Due to the low threshold, the We Media industry also has the disadvantages of uneven quality and low credibility.
Douyin and Kuaishou are both short video live streaming platforms, which also contain the model of e-commerce platforms.