1. Advertising income

When there is a certain amount of fans, many advertisers will come to you and negotiate the advertising fee. But be careful not to make the content of the advertisement too hard, and do not directly include contact information.

2. Knowledge monetization

This is an important way for self-media people to monetize:

Share professional knowledge on Douyin, attract fans, and then make money by selling courses or related services. For example, there are many accounts that make emotional content, and charge for monetization by answering fans' emotional confusion.

3. E-commerce monetization

Through Douyin's e-commerce showcase function, insert products in the video and jump to Taobao for transaction.

The ability of Douyin to bring goods is unquestionable, but most people use Douyin for entertainment, not shopping. How to increase the conversion rate? After our test, we found that the recommendation content of good products is the easiest to sell, because it can directly tell fans: I am here to sell, you come and buy! No need to hide.

Fourth, live broadcast monetization

Fan rewards and live broadcast e-commerce are the main live broadcast monetization models. In the past, live broadcasts made money mainly by fan rewards. Now live broadcasts sell goods, which have higher returns and have become the first choice for many anchors