Increasing page views and click-through rates are important techniques for operating Doudian’s book category.

1. For different book categories, content should be planned based on market and consumer demand, and some attractive and bright topics should be used to describe the book categories; 2. In addition to publishing various promotional activities, discounts and other marketing activities, there should also be more in-depth promotion strategies, such as using WeChat, QQ and other channels to spread book information; 3. Analyze user demand for books, launch appropriate book recommendations for different needs, and also pay attention to customer reviews of online stores, analyze user preferences, and adjust their business strategies in time to increase page views and click-through rates.

Doudian’s book category operation requires professional skills to achieve good results. Reason: On the one hand, on the Douyin platform, the book category is not the most popular, and it needs to have outstanding characteristics and advantages to gain attention; on the other hand, Doudian is different from other e-commerce platforms, and it needs to pay attention to brand culture and user experience, and relies more on detailed and personalized product descriptions and operation strategies. Therefore, operators need to pay attention to the following skills during the operation process:

1. Plan unique marketing strategies, such as promoting activities for specific user groups.

2. Improve the quality of products and information, and use rigorous and attractive language to describe products.

3. Improve customer satisfaction, reply to customer messages in a timely manner, and pay attention to and improve customer feedback.

There are two skills that need to be paid attention to in the operation of Doudian's book category. Reason: Doudian's book category is one of the most competitive categories. If it is not operated properly, it will be difficult to achieve good sales results. Therefore, the following two points need to be paid attention to:

1. Pay attention to the selection of books, and try to choose bestsellers or hot topic books for operation to promote sales.

2. Carry out event marketing, such as coupons or limited-time promotions, to attract consumers' attention and help increase sales. In addition to the above skills, you should also pay attention to the description, cover, label and other aspects of the book to make it easier for consumers to find and buy. At the same time, you can also promote the improvement of consumer purchasing experience through book recommendations, book review recommendations, etc.

(1) Clarify account positioning and build brand

Before opening a Douyin account, you should consider the account positioning based on the Douyin platform’s user portrait, communication rules, and content tone, clarify whether the account serves the brand or sales, focus on content segments, and select target audiences.

(2) Choose books appropriately and do a good job in content marketing

(3) Build a professional team to enhance brand influence

(4) Make good use of operational methods to enrich monetization channels.