For merchants, where there is traffic, there are business opportunities, and where there is traffic, there is money. Today, Douyin is a traffic center. When we browse Douyin, we often see some accounts selling clothes, some of which have tens of thousands or tens of thousands of fans. The number of videos under the account is also very impressive, and their comment area is even more active. Many netizens are leaving messages to ask: "How much is that XX?" "How to sell the Xth model of clothes?" Whether it is a merchant or a buyer, seeing such an account will be very exciting.

How should those who sell clothes on Douyin attract fans? How can you use Douyin to sell clothes?

Many people will ask how much shoes cost, etc. As long as you do it and keep posting, it will work.

So, how to sell clothes and shoes on Douyin to attract traffic? Beginners can try the following two aspects:

Displaying through clothing pictures is the most basic operation method. This method does not take much effort, and everyone can do it. We can take a group of photos of the clothes to be sold. These photos can include model renderings, physical pictures, panoramic pictures, local details, etc. Each group of photos does not need many photos, about 7-9 photos are more appropriate, and the final effect of too many photos is not very good. Just upload the pictures on Douyin and make a video.

How should those who sell clothes on Douyin attract fans? How can I use Douyin to sell clothes?

Real-person display

Real-person display is also very convenient to operate, especially for shop owners with offline stores. In fact, it doesn’t matter if there is no store. You can find an area to put the upper hanger and hang clothes full of clothes to create an atmosphere of physical stores or a large supply of goods. Then, let the model put on the clothes and directly shoot a video to show its effect.

These two methods are currently the most commonly used methods for selling clothes on Douyin. However, we will find that some shop owners’ accounts are extremely popular with the same method, while some shop owners have only a few dozen views per video. In fact, this phenomenon is very common. The same method will have different effects with different operations. Many people only see the surface and have not thoroughly studied the core gameplay. If they post videos in this state, the chance of them becoming popular is very small even if they post hundreds of them.

I believe everyone knows that Douyin is very profitable now, and everyone can do it. For example, the most suitable gameplay for novices is: Douyin (Douyin Taoke)

Briefly talk about the profit model of Douyin (Douyin Taoke)

Let me first briefly talk about the profit model of Douyin (Douyin Taoke). To put it bluntly, it is similar to the Douyin version of Taobao, except that the product promotion is presented in the form of video.

The process is as follows:

First register a Douyin account on Douyin, and you will be able to use the showcase function if you meet the conditions

After opening the showcase, you can publish a video and put a link to the product you want to sell in the video (this link usually comes from Taobao Alliance)

Douyin recommends and distributes your video with a shopping cart through its recommendation algorithm (Dou+, also known as Doujia, is to spend money to let Douyin give you traffic, similar to Taobao Direct Express)

Interested users pay to buy products after watching the video

5. The product is shipped by the merchant, and you can get different proportions of commission from each order, and Douyin will also take a 6% commission.

The advantage of this gameplay is that you don’t have to worry about after-sales and logistics, you just need to make your account video continue to place orders and continuously obtain commissions.

If the commission you can get for a product is 20 yuan, and a popular video can bring you 10,000 orders (excluding returns), then your profit for this video is 200,000!

A current way to compare traffic is to create accounts in batches and play with the matrix.

Register 100 accounts for selling goods at the same time, recruit a large number of teams to produce video content, and then distribute it. If one account can make a popular video in a month, 100 accounts will have 100 popular videos. And a popular video can bring tens of thousands to hundreds of thousands of profits, and this profit can be magnified 100 times~