Douyin talent certification means that the Douyin official platform confirms the authenticity of the user's identity. There are three types of certification: personal certification, institutional certification and corporate certification.

1. Personal certification applies to accounts: the account subject is a well-known public figure, field expert and Internet celebrity.

2. Institutional certification applies to accounts: the account subject is a national agency, media and other well-known non-profit organizations.

3. Corporate certification applies to accounts: the account subject is a business-oriented enterprise or a brand under the enterprise. Enterprise certified users can obtain marketing tools, data after certification.