全流程:点击“直播”--开播模式默认“视频”--完善标题和封面--添加商品--开始视频直播
一、发布直播
封面:贴合直播内容/真人照片,有助于用户进入直播间(正方形最佳)
标题:反应直播内容,吸引用户观看(10字以内)
二、添加商品
注意:直播分享的商品需提前添加到商品橱窗;
点击右边的“商品”进行选品 -- 勾选开播时要分享的商品;
点击查看已选商品--可对已选商品进行管理(排序、删除、清空)-- 完成 -- 开始直播;
三、商品添加/删除/排序
商品添加/删除功能还可用于配合直播间秒杀使用,目前【限时秒杀】功能仅限小店商品使用,其他第三方电商平台商品可通过商品添加/删除功能配合秒杀,操作举例:A商品在限定时间内秒杀,主播在活动开始前为将商品价格设置为秒杀价后,活动开始时添加到直播间购物车,活动结束时立即下架即可。
商品添加/删除/排序操作如下:
添加商品:点击管理——添加——确认添加——完成
删除商品:点击管理——删除——完成
排序:点击管理——排序(按住拖动/序号上下小箭头)——完成
Full process: click "Live" -- default "Video" mode -- perfect title and cover -- add products -- start video live broadcast
1. Publish live broadcast
Cover: fit the live broadcast content/real person photo, help users enter the live broadcast room (square is best)
Title: reflect the live broadcast content and attract users to watch (within 10 words)
2. Add products
Note: The products shared in the live broadcast need to be added to the product showcase in advance;
Click "Products" on the right to select products -- check the products to be shared when the broadcast starts;
Click to view selected products -- you can manage the selected products (sort, delete, clear) -- Done -- Start live broadcast;
3. Add/delete/sort products
The product add/delete function can also be used in conjunction with flash sales in the live broadcast room. Currently, the [Limited Time Flash Sales] function is only available for small store products. Products on other third-party e-commerce platforms can be used in conjunction with flash sales through the product add/delete function. Operation example: Product A is on flash sales within a limited time. The anchor sets the product price to the flash sale price before the event starts. When the event starts, add it to the shopping cart in the live broadcast room and remove it immediately when the event ends.
Product add/delete/sort operations are as follows:
Add product: Click Manage - Add - Confirm to add - Complete
Delete product: Click Manage - Delete - Complete
Sorting: Click Manage - Sort (press and hold the drag/small up and down arrows of the sequence number) - Complete
1 First, you need to enable the live broadcast function in Douyin and pass the review to become a live broadcaster.
2 Then you need to prepare the mobile phone you want to sell, and introduce the features and advantages of the mobile phone in detail during the live broadcast to attract the audience's attention.
3 During the live broadcast, you can increase the audience's trust and increase the possibility of sales by interacting with the audience and answering their questions.
4 After the live broadcast, you can further communicate with the audience who are willing to buy through private messages and other methods to promote sales.
First, the video you shoot must be popular. With hundreds of thousands or millions of fans, you can start live selling goods and mobile phones.
Directly display the relevant mobile phones to be sold in the Douyin live broadcast room, and then introduce their performance, price, etc., and then sell them