How much does Douyin charge for selling goods depends on the situation

1. Fees are charged based on the source of the order:

Zhonghua orders: service fees are charged according to the category, such as 10% service fee for underwear and 5% service fee for food and beverage.

Non-Zhonghua orders: technical fee rate is 1%.

Jinglian orders: technical fee rate is 1%.

Advertising orders: 0.60% for online payment, no service fee is required for cash on delivery.

2. Source of orders:

(1) Broadcast orders refer to orders that are placed through channels approved by the entrusting Party A.

(2) Ordinary orders, orders that are not placed through the above channels are ordinary orders. Ordinary orders are divided into "centralized orders", "non-Zhonghua orders" and "Jinglian orders". The definitions are as follows:

Centralized orders: orders generated based on Zhonghua flow entrances such as platform channels, platform launch pages, and initiated aggregation pages.

Decentralized orders: orders for store products generated by creating content through non-centralized flow entrances.

Selected joint orders: orders generated through content created by experts by distributing information to experts through the sharing function of the selected alliance.

3. Discount policy: At present, in order to encourage the development of decentralized flow orders, selected joint orders, and wide flow orders, the service fees of these three types of orders are charged at a discount rate, so they are still very cheap at this stage.

Non-centralized flow orders and selected orders only charge 1% of the total order amount, and wide flow orders only charge 0.6% of the total order amount. Wide flow orders paid for cash on delivery do not charge service fees.

However, the platform has the right to adjust or cancel the above rates according to the agreement of the store, so the final ratio will ultimately depend on the situation of the platform, and there may be changes. Pay attention to the information on the rate in real time.

4. For selected alliance orders, an additional alliance service fee must be paid. The service fee is performed in accordance with the agreement of the alliance agreement. You can take a look at the agreement.

Douyin Store Platform Deduction (Merchant Deduction)

Our merchant deduction is generally called "technical service fee". When the order from our store reaches the settlement period, the platform will deduct a little service fee, and then the rest will be directly settled into our account, and then we can withdraw it directly.

The basic deduction on the Douyin platform is now between 1% and 5%.

For example: If our order amount is 20,000 yuan in the end, we will deduct 5% of the technical service fee, which is equivalent to deducting 1,000 yuan.

Then click "Withdraw" in the account center, and after verification, you can withdraw the money to your bank account.

Douyin Store Platform Deduction (Selected Alliance Deduction)

If our products are sold through selected alliance influencers, we will pay a part of the commission to the influencer, which is also required. You have to pay for it yourself.

The specific commission paid to the expert depends on how much we set.

For example: we set a 20% commission, and our selling price is 100 yuan, then the expert can get a commission of 20 yuan.

When the commission reaches the person's account, the platform will also deduct points, which has nothing to do with us.

The expert's commission platform deduction is 10%.

For example: the expert earns a commission of 10 yuan for one order of live broadcasting, and the platform deducts 1 yuan.

Of course, this has nothing to do with us.

We are small shop merchants. We only need to remember that when we settle the payment, the platform deducts 1%-5% of the previous technical service fee (the deduction is determined by the category we do). If the expert live broadcasts and places an order, you need to pay another commission to the expert.

In fact, there is no specific amount of 100 yuan that the merchant will deduct. However, you still need to be clear about the platform's deduction points, and then look at the order volume and calculate it according to your own situation. When calculating these, you must refer to your actual situation.