首先要开通抖音的商品分享功能,也就是大家常说的橱窗功能。
商品分享功能也就是获取抖音插入商品链接的权限,开通成功后,抖音首页会出现一个橱窗功能,并且发布视频的时间,视频上可以插入商品链接,在播放视频的时间可以点击这个链接,直接跳转到淘宝上面去。
抖音插入淘宝链接的关键点
现在抖音开通橱窗的方法很简单,只要满足两个条件就可以在视频中插入淘宝链接了:
1,发布10条视频;
2,抖音通过实名认证。
打开抖音,点击,我→设置→商品分享功能,会显示
"商品分享功能申请
"
First, you need to activate Douyin's product sharing function, which is often called the showcase function.
The product sharing function means obtaining the permission for Douyin to insert product links. After successful activation, a showcase function will appear on the Douyin homepage, and when the video is released, the product link can be inserted into the video. When the video is playing, you can click on this link to jump directly to Taobao.
The key point of inserting Taobao links in Douyin
Now the method of opening the showcase on Douyin is very simple. You can insert Taobao links in the video as long as two conditions are met:
1. Publish 10 videos;
2. Douyin passes real-name authentication.
Open Douyin, click, Me → Settings → Product Sharing Function, it will display
"Application for Product Sharing Function
"
The links that merchants need to give to Douyin influencers usually include links to product detail pages, store links, and customized promotional links. These links can help Douyin influencers directly guide viewers to buy products in their live broadcasts or videos, thereby increasing conversion rates. At the same time, these links can also help merchants track the promotion effects of Douyin influencers so as to adjust their strategies.