Why do so many big brothers and sisters on Douyin give gifts in the live broadcast room every day as
这种现象属于网络直播送礼文化的一种，礼物是观众表达喜爱的一种方式，但是也存在部分观众为了获取主播的关注或者目的不纯而进行刷礼物的行为。从文化角度来看，礼物文化是一种表达情感和彼此互动的传统文化，但是在网络直播平台的商业化影响下，礼物的价值和代表意义也在不断变化。同时，刷礼物也是因为直播平台的激烈竞争，主播需要通过热门度和礼物数量等指标来提高曝光度和收入，而观众则通过送礼物来获取主播的关注和互动。礼物文化本身是一种美好的表达方式，但是在商业化的背景下，需要主播和观众们正确认识礼物的本质和意义，文明送礼，营造良好的播间氛围。
Professional answer
This phenomenon is a kind of gift-giving culture in online live broadcasts. Gifts are a way for viewers to express their love, but there are also some viewers who give gifts to get the attention of the anchor or for impure purposes. From a cultural perspective, gift culture is a traditional culture of expressing emotions and interacting with each other, but under the influence of the commercialization of online live broadcast platforms, the value and representative meaning of gifts are constantly changing. At the same time, giving gifts is also due to the fierce competition on live broadcast platforms. The anchors need to increase their exposure and income through indicators such as popularity and the number of gifts, while the audience gives gifts to get the attention and interaction of the anchors. Gift culture itself is a beautiful way of expression, but in the context of commercialization, the anchors and the audience need to correctly understand the nature and meaning of gifts, give gifts in a civilized manner, and create a good broadcast room atmosphere.
These big brothers and sisters may be anchors on Douyin. They can show their talents or share their life experiences in the live broadcast room to attract audiences.
The audience can support the anchor by sending gifts, or they can interact with the anchor in the live broadcast room to increase entertainment and interactivity.
Sending gifts can also allow the audience to express their love and support for the anchor, and at the same time they can also get some virtual rewards, such as interaction and fans.
In order to attract more attention and fans, these big brothers and sisters need to show their charm in the live broadcast. At the same time, in order to retain the audience, they also need to provide some valuable content. Giving gifts in the live broadcast room can increase the exposure of the live broadcast room, attract more attention and fans, and increase the economic benefits of the anchor. Many big brothers and sisters regard Douyin as their job, and giving gifts is also a way for them to make money. Of course, there are also some big brothers and sisters who do not make a living by Douyin live broadcast. Their purpose may just be to share their lives or relax their emotions. This behavior is understandable to some extent.
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