Are the reviews of Douyin live streaming real?
真实。
抖音直播带货还是很靠谱的，主要原因原因如下：
1、直播过程中主播的讲解更有针对性，产品的展现形式更加真实。面对成千上万的观众，主播说谎和套路客户的几率极低，因此更易加深粉丝对其的信任。
尤其是对于服装类、美妆类等消费频次较高的产品而言，主播的试穿、试用体验能够将效果很好地呈现在粉丝面前，从而促成粉丝以最快的速度接受她们推介的产品
2、主播架起了粉丝和产品之间的桥梁，让忠实粉丝把对于主播的信任成功地转嫁到产品身上，从而建立起对于品牌的信任乃至依赖，这也就是主播、达人、明星等自带的品牌效应
Professional answer
Real.
Live streaming of Douyin products is still very reliable, and the main reasons are as follows:
1. The host’s explanation during the live broadcast is more targeted, and the product presentation is more realistic. Facing thousands of viewers, the probability of the host lying and tricking customers is extremely low, so it is easier to deepen the fans’ trust in them.
Especially for products with a high frequency of consumption, such as clothing and beauty products, the host’s try-on and trial experience can present the effect well to the fans, thereby promoting fans to accept the products they recommend as quickly as possible
2. The host builds a bridge between fans and products, allowing loyal fans to successfully transfer their trust in the host to the product, thereby establishing trust and even dependence on the brand. This is the brand effect of the host, talent, and celebrity
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