Muhuohuo cannot be called a brand, it is just an online celebrity clothing store.

A brand refers to the degree of consumer awareness of a certain type of product and product line. The essence of a brand is that the brand owner's products, services or other advantages over competitors can bring equal or higher value to the target audience than competitors.

As of October 12, 2021, the Douyin account "Muhuohuo" has more than 2 million fans. As a women's clothing merchant who entered the Douyin e-commerce market earlier and has a long-term business layout, Muhuohuo is good at stimulating user activity in the live broadcast room, relying on a variety of marketing methods to open up a new situation of live broadcasting.