After Hongxing Erke announced a donation of 50 million yuan of supplies to Henan, it triggered a buying frenzy among netizens to support domestic products, which became popular in online and offline physical stores.

Data shows that from the 23rd to the 24th, the sales of the Taobao live broadcast room of the official flagship store of Hongxing Erke brand exceeded 107 million, with a total sales volume of 645,000 pieces, nearly 30 million viewers in the live broadcast room, and currently 12.09 million fans in the live broadcast room.

In addition to the Taobao live broadcast room, Hongxing Erke's sales also set a record of breaking 100 million on Douyin. Data shows that after nearly 48 hours of continuous live broadcast (from the 23rd to the 24th), the number of likes in Hongxing Erke's Douyin live broadcast room reached 420 million, setting a record for Douyin live broadcast. The cumulative sales of Hongxing Erke's three Douyin live broadcast rooms exceeded 130 million yuan.

With the enthusiastic support of netizens, Hongxing Erke's inventory is in a critical situation. Last night, Hongxing Erke issued an emergency announcement on inventory, saying that due to everyone's enthusiasm, the existing delivery capacity cannot keep up, and it will be expedited and shipped as soon as possible.