1: Determine the product line

When forming a product line, you can simply refer to such a ratio, plan 20% of the traffic-generating products, plan 20% of the high-profit products, that is, core products, and the others are normal products (supplementary SKUs), which cooperate with each other.

1) Traffic-generating products: refers to products that bring traffic to the platform, store and products (profit expectations are between 0% and 1%). The discount space can be set at around 30% to 50%. In this way, for example, festivals such as "Black Friday" can bring huge traffic to your store.

2) Profitable products: As the name suggests, it refers to profitable products that are the source of profit. This type of product does not have much traffic, but its profit is high. The discount space can be reserved for 5%-20%

According to the sales situation of the platform, continuous adjustments and optimizations are made, understand the dynamics of competitors in these categories, pay attention to the changes in competitors' SKUs and prices, and stay competitive at all times.