Walmart has some unique skills and strategies in cross-border e-commerce operations, mainly including the following aspects:

1. Brand building: Walmart attaches great importance to brand building and promotes through various channels, including publishing brand information on social media platforms and cooperating with local media to place advertisements, etc., to build brand awareness and attract more consumers.

2. Localized services: Walmart focuses on localized services, providing different promotional activities and preferential policies for consumers in different regions. At the same time, it has also made localized adjustments in logistics distribution, after-sales service, etc. to meet the needs of local consumers.

3. Data analysis: Walmart focuses on data analysis, and through data analysis, it understands the needs and purchasing habits of consumers in different regions, formulates corresponding product strategies and promotion strategies, conducts market research, and understands the products and market performance of competitors, so as to better occupy the market.

4. Quality control: Walmart focuses on quality control, strictly controls the quality of products, ensures that products meet local safety standards and regulations, and protects the rights and interests of consumers through after-sales services and other means to enhance brand credibility.

The above are Walmart’s skills and strategies in cross-border e-commerce operations, which help Walmart succeed in the cross-border e-commerce market.