1. Fully understand the cross-border e-commerce industry: Before starting a cross-border e-commerce business, you need to understand the status quo, development trends, and competitive situation of the cross-border e-commerce industry, which will help you prepare for your business.

2. Clarify the business direction: Determine whether you are doing export or import business, as well as the target market and product category.

3. Choose a suitable cross-border e-commerce platform: According to the target market, product category and its own advantages, choose a suitable cross-border e-commerce platform, such as Amazon, AliExpress, eBay, etc.

4. Prepare platform entry materials: Prepare entry materials in accordance with regulations and apply for entry into the platform.

5. Do a good job of target population portrait: Understand the consumption habits, culture, geography, climate and other factors of the target market, so as to more accurately select products suitable for sale.

6. Product positioning should be accurate: Choose products with certain market demand, less competition and in compliance with laws and regulations. Avoid choosing products that are too large, fragile, dangerous, etc. that are not suitable for international transportation.

7. Develop detailed store management strategies: including product pricing, promotional activities, inventory management, customer service, etc.

8. Focus on brand building and intellectual property protection: build your own brand and avoid infringing on the intellectual property rights of others.

9. Marketing and promotion strategies: use search engine optimization (SEO), social media marketing (SMM), email marketing and other channels to promote products.

10. Optimize logistics services: select suitable logistics service providers to ensure that products are delivered to customers quickly and accurately.

11. Improve customer satisfaction: pay attention to customer feedback, solve customer problems in a timely manner, and improve customer satisfaction.

12. Data analysis and optimization: regularly analyze store operation data, adjust strategies, and improve conversion rates and profitability.

In short, cross-border e-commerce entrepreneurship and store opening need to be planned from many aspects such as market research, platform selection, product positioning, store management strategy, etc., focus on brand building and customer experience, and continuously optimize operation strategies to improve the competitiveness and profitability of the store.