抖音核心化的流量经营形式,保障了平台对网红的掌握,升高该署MCN、网红的议价权;快手生态固然私域流量很猛,不过性质是将流量调配变现局力,“临时让渡”给了网红,升高了平台现阶段的盈利后劲。
因而,快手那种水平上私域流量的繁盛,正是其较弱的“票据化”威力无效证实
Douyin's centralized traffic management model ensures the platform's control over influencers, and increases the bargaining power of the agency's MCN and influencers; although Kuaishou's ecosystem has strong private traffic, its nature is to allocate and monetize traffic, "temporarily ceding" it to influencers, increasing the platform's current profit potential.
Therefore, the prosperity of Kuaishou's private traffic to that extent is an effective proof of its strong "billing" capability