You need to open a Doudian account before you start broadcasting. Doudian is an e-commerce function on the Douyin platform. By opening a Doudian account, you can combine live broadcasting and e-commerce, display products to the audience and sell them.

Opening a Doudian account allows viewers in the live broadcast room to purchase products directly, improving sales efficiency. At the same time, opening a Doudian account can also enjoy more platform resources and service support, such as brand cooperation, store promotion, etc. Therefore, if you want to sell products during live broadcasts, it is necessary to open a Doudian account.