Tmall pet food industry pre-sale revenue on Double 11 in 2021 was considerable, and most of the hot-selling items were cat staple food, with domestic brands leading the way.

The pre-sale unit price of the TOP10 items ranged from 240 to 700 yuan, with the total pre-sales of the first and second waves being 67.12 million yuan and 7.67 million yuan, respectively, accounting for 60% and 63% of the total pre-sales. Among them, the top three brands in the first wave of pre-sales were Pat, Bernard Tianchun, and Jiang Xiaoao, accounting for 10.27%, 8.77%, and 8.68% respectively; the top three brands in the second wave of pre-sales were A Fei and Buddy, Crazy Puppy, and Wei Shi, accounting for 11.35%, 8.69%, and 8.64% respectively.

The sales of the pet food industry reached 2.8 billion yuan, with Tmall and JD accounting for 57% and 28% respectively. The popular categories of pet food are cat staple food, dog staple food and cat snacks, among which cat staple food ranks third in the year-on-year growth ranking of all categories, with a relatively significant sales growth rate.

According to Tmall's pet battle report, during the Double Eleven period in 2021, the consumption growth rate of baked food, prescription food and freeze-dried cat food (including snacks) in the pet food industry was significant, with year-on-year growth rates of 700%, 150% and 140% respectively. According to JD's pet battle report, during the Double Eleven period in 2021, the transaction volume of freeze-dried cat food and high-end imported snacks in the pet food industry increased significantly, with year-on-year growth rates of 486% and 150% respectively.

A total of 49 brands on Tmall's Double Eleven entered the brand club with sales of tens of millions, and the top five brands in the full cycle were Mai Fu Di, Royal, Crave, Akena and Wei Shi, with total sales exceeding 50 million yuan.

In JD's Double Eleven, new pet brands broke through strongly, with a year-on-year increase of 387%. The top five brands in terms of sales volume in the entire cycle are Royal Canin, Myfood, Crave, Bernardus Pure and Vespa.

During the Double Eleven period in 2021, the sales volume of cat food on Taobao continued to grow: as of November 18, 2021, the sales volume of cat food in November was 1.382 billion yuan, an increase of 6.22% over the overall sales volume in November last year. The top five brands in terms of sales volume in the entire cycle on Tmall are Crave, Royal Canin, Akena, NetEase Strict Selection and Instinct; the top five brands in terms of sales volume in the entire cycle on JD are Royal Canin, NetEase Strict Selection, Pro Nerve, Vespa and Myfood.

As of November 18, 2021, the sales volume and sales volume of dog food in November were 4.3428 million pieces and 828 million yuan respectively. The top five brands in terms of sales volume in the entire cycle on Tmall are Myfood, Bernardus Pure, Royal Canin, Bele and Navik; the top five brands in terms of sales volume in the entire cycle on JD are Navik, Myfood, Royal Canin, Navik and Pro Nerve.

As of November 18, 2021, the sales volume and sales of cat snacks in November were 6.9041 million pieces and 460 million yuan, respectively; the sales volume and sales of dog snacks in November were 4.4339 million pieces and 159 million yuan, respectively. The top five brands of cat snacks in the whole cycle of Tmall are ZIWI, Xibao, Mai Fu Di, Zhen Zhi, and Pat; the top five brands of dog snacks in the whole cycle of Tmall are Mai Fu Di, ZIWI, Crazy Puppy, Naughty, and ZEAL; the top five brands of pet snacks in the whole cycle of JD are Mai Fu Di, Naughty, Zhen Zhi, Fulixian, and Zuichong.

Sales of key enterprises at a glance:

① China Pet Foods: According to the data released by the company's official public account, the company's total network sales exceeded 80 million yuan.

Among them, ZEAL imported dog snacks, Wanpy dog ​​snacks, Wanpy cat snacks and Toptrees leading dog food ranked 1st, 2nd, 5th and 49th on the Tmall platform respectively, and Wanpy pet snacks ranked 2nd on the JD platform.

②Guaibao: During the Double Eleven period in 2021, Mai Fu Di's sales across the entire network reached 212 million, with a total of more than 1 million orders shipped.

According to the Tmall Pet Battle Report, Mai Fu Di became Tmall's "multi-material champion", winning a total of five first places; at the same time, Mai Fu Di also won many titles such as JD's "Hot Selling Screen Domination", Douyin's "Goods First", Pinduoduo's "Chief Super Pin", and its sales leadership is obvious.