The emotional analysts in Douyin can be divided into two aspects. First, the credibility is not high, because there is no qualification review, and the authenticity of the qualifications cannot be guaranteed. Some people use the platform to promote themselves and attract fans, but they don’t have any real skills.

Second, there are some relatively good ones, which requires you to observe more, read more, and use multiple channels to understand. This type is relatively rare.

Because formal analysts are relatively busy with business, it is impossible to spend a lot of time on Douyin to solve business problems. Emotional analysis voice description is one aspect, and behavior is also more important, so Douyin cannot combine the two, so there is a lack.