Doudian’s positioning comes from the main target user needs and market competition. First of all, the main users on Douyin are young people and women, who pay more attention to goods and services in the fields of fashion, beauty, home furnishing, etc. Therefore, Doudian’s positioning should focus on these fields to meet the needs of users. Secondly, market competition is also an important factor in positioning. In order to stand out in the fierce competition, Doudian can attract users and consolidate its market position by providing featured products, expanding user groups, and providing high-quality after-sales services. In short, Doudian’s positioning should be based on the main user needs and market competition, while improving its competitive advantages from multiple aspects.