Kuaishou is too advertising-oriented. I think Douyin also has product promotion ads, but not as many as Kuaishou. Most of Douyin's users are young people who play Douyin just for entertainment.

Douyin is suitable for brand promotion, while Kuaishou is suitable for direct sales. On Kuaishou, more attention is paid to the connection between anchors, users and channels, and the communication characteristics are strong. Kuaishou channels do not have mandatory requirements for the creativity and content of creators' videos, so anchors can repeatedly "link" with their fans, establishing a strong "old iron economy". Users tend not to pay much attention to brands and quality, and like cheap and just-needed products, which is very suitable for live streaming sales.

Douyin celebrities are better at monetizing than Kuaishou. Douyin users are of higher quality and are mainly distributed in first- and second-tier cities. This basically covers elites from all walks of life in China. Douyin is committed to visual stimulation and is accustomed to the appetite of the majority of customers. Celebrities on Douyin are generally rich in common sense and industry common sense, which is more in line with the requirements of advertisers. A careful analysis shows that the differences between Douyin and Kuaishou are quite large, whether in terms of channel content, channel operation, or channel celebrities. In fact, there is no absolute necessity for any channel. The key is to find a channel that is suitable for the promotion of your own products. According to the different characteristics of the two channels, make a more appropriate choice, and then improve the efficiency of advertising through content optimization, data analysis and other advertising operation methods.

In general, Kuaishou has a stronger ability to bring goods than Douyin. The reasons are:

1) In Kuaishou, users swipe for attention, not algorithm recommendations;

2) Kuaishou's "old iron" fan relationship is stronger than Douyin's fan relationship;

3) Kuaishou's live broadcast second ranking is more conducive to selling goods;

4) Kuaishou has seized the dividends of the sinking market.

My personal opinion is as follows. I think swiping Kuaishou is more profitable than swiping Douyin. There are several reasons. First, Kuaishou company has more money for activities, so swiping Kuaishou is more profitable