The 618 event refers to the carnival of China's e-commerce platforms on June 18th every year, and many merchants will launch promotional activities. The specific rules are as follows: The rules of the 618 event are relatively flexible, but they are roughly divided into promotional activities such as full reduction, discounts, and flash sales. Around June 18th, the transaction volume of the e-commerce platform will increase significantly, and merchants can also attract more consumers to buy by launching different promotional activities to increase sales. Full reduction activities can increase the single transaction amount of the shopping cart, discounts can promote sales, and flash sales can attract "fast hands". In addition, the 618 event will also cooperate with various online and offline methods, such as grabbing red envelopes, coupons, etc., to enhance users' desire to buy. At the same time, in order to ensure the quality of goods and services, the platform will also increase manpower and reserves in order to give consumers a better shopping experience.