The first is the recommendation mechanism. At present, our Douyin store uses the recommendation mechanism of guessing what you like, which is also based on similar products that you guess you like under live broadcasts/short videos.

Tag the content, tag the users, analyze the crowd portrait, and accurately push the demand.

The second is interest e-commerce. We all know that Douyin is doing "interest e-commerce", and the underlying logic of interest e-commerce is to drive the explosion of new products "goods looking for people".

That is to say, when our products enter the guess you like traffic pool, the products will have a greater advantage in the product traffic pool of explosive products. Here, it is the stage of rapid outbreak after the recommendation mechanism.

The last is search, which is the search e-commerce deposited in the "Douyin Box". Douyin e-commerce has changed from unknown to known, and it is urgently needed to deposit "people looking for goods" through search e-commerce. After the Douyin Box came out, it was search e-commerce.

From the current positioning of the Douyin Box, although it is not the "people looking for goods" in traditional e-commerce, it is also traded through search keywords.