There are several main reasons why plush toys on Douyin are hot-selling:

1. Douyin users love plush toys: Douyin users are mainly young people, who have a high interest in plush toys. The cuteness and warmth of plush toys meet the aesthetic needs of young people.

2. Marketing strategies for plush toys: Many plush toy merchants have adopted creative marketing strategies on Douyin, displaying products through short videos, live broadcasts, etc., attracting a large number of users' attention and purchases.

3. The development of Douyin e-commerce: The rise of Douyin e-commerce has made it more convenient to sell plush toys. After seeing the products they like, users can buy them directly in Douyin, eliminating the tedious shopping process.

4. Holiday and gift demand: There has always been a demand for plush toys as holiday gifts or personal collections. Douyin has a rich variety of plush toys with moderate prices, making them very suitable as gifts. In general, the hot sales of plush toys on Douyin are not only due to the love of users, but also inseparable from the creative marketing of merchants and the convenience of the platform. In the future, with the further development of Douyin e-commerce, we can foresee that more categories of goods will be hot-selling on Douyin.