第一步,熟悉抖音平台规则。
抖音平台有自己的算法和规则,其核心目的是为了把优质的内容筛选出来推荐给合适的用户。
第二步,账号建立及养号。
使用一机一号创建账号,在创建时就做好定位,比如你是卖大码女装的、或者森女系的。
创建账号后,完善自己主页信息,包括主页banner设计、头像、简介文案,抖音账号名称等。
第三步,模仿竞品账号发布内容
新号的前3-5个发布视频至关重要,会影响之后抖音帮你推荐的权重!
如果你没有优质的内容,或者担心踩雷的话,可以先模仿做的好的竞品账号的内容进行创作输出,内容采集工作可以在养号的时候进行。
第四步,完成蓝v认证
蓝v可以获得多重营销权益,包括账号蓝v标示、视频置顶、搜索优先、权重提升、联系方式等,可增加账号权威度,提升转化率。
蓝v认证请优先选择服务商,可以避免审核失败,另外更有额外扶持,还能进一步提升账号权重。
第五步,开通带货功能
想卖货首先都要开通商品橱窗和视频购物车(小黄车)功能。
开通橱窗门槛很低,只需要:
1、实名认证抖音账号
2、发布10个视频
3、账号有1000粉丝
开通视频购物车也很简单,只需要:
在开通橱窗后15天内,发布一个带有商品链接的视频
The first step is to be familiar with the rules of the Douyin platform.
The Douyin platform has its own algorithms and rules, and its core purpose is to filter out high-quality content and recommend it to suitable users.
The second step is to create and maintain an account.
Use one device and one account to create an account, and do a good job of positioning when creating it, for example, you are selling plus-size women's clothing or Mori girl style.
After creating an account, improve your homepage information, including homepage banner design, avatar, introduction copy, Douyin account name, etc.
The third step is to imitate the content released by competing accounts
The first 3-5 videos released by the new account are crucial, which will affect the weight of Douyin's recommendation for you in the future!
If you don't have high-quality content, or are worried about stepping on thunder, you can first imitate the content of good competing accounts to create output, and the content collection work can be done when maintaining the account.
The fourth step is to complete the Blue V certification.
Blue V can obtain multiple marketing rights, including the account Blue V mark, video pinning, search priority, weight increase, contact information, etc., which can increase the authority of the account and improve the conversion rate.
Please give priority to service providers for Blue V certification, which can avoid audit failure. In addition, there are additional support and can further improve the account weight.
The fifth step is to open the product display function.
If you want to sell goods, you must first open the product showcase and video shopping cart (small yellow car) functions.
The threshold for opening the showcase is very low, and you only need to:
1. Real-name authentication Douyin account
2. Publish 10 videos
3. The account has 1,000 fans
It is also very simple to open the video shopping cart, and you only need to:
Within 15 days after opening the showcase, publish a video with a product link