Opening Juliang Qianchuan has many benefits for Doudian.

First of all, Juliang Qianchuan is a self-service advertising platform for Douyin, which can achieve precise delivery targeting according to the needs of advertisers, including multiple dimensions such as region, age, gender, and interests. This precise targeting can ensure that advertisements reach the target audience more accurately, thereby improving the conversion rate and effectiveness of advertisements.

Secondly, the delivery cost of Juliang Qianchuan is relatively low, which helps merchants to achieve more efficient advertising delivery within a limited budget and reduce marketing costs.

Furthermore, Juliang Qianchuan provides real-time advertising delivery data feedback, and merchants can monitor the display effect and conversion effect of advertisements in real time. This real-time data feedback helps merchants to make timely adjustments and optimizations based on the delivery effect, and further improve the advertising effect.

In addition, Juliang Qianchuan has flexible delivery methods and provides a variety of advertising delivery forms, such as Orange Heart, Orange Entertainment, Brands, etc., which can be selected for delivery according to different advertising purposes.

Finally, the deep coupling between Juliang Qianchuan and Douyin Store can solve the marketing needs of multiple scenarios such as new product releases, node promotions, hot product discovery, and new store cold starts, and establish a delivery capability that is more suitable for e-commerce scenarios. Juliang Qianchuan also provides pre-investment, mid-investment, and post-investment data support to help merchants scientifically evaluate channel effects and fan value, and provide a reliable basis for long-term store operations.

In general, opening Juliang Qianchuan can help Douyin Store achieve accurate delivery, reduce delivery costs, improve advertising effects, flexibly choose delivery methods, and solve multi-scenario marketing needs.