一、如何选择:
1、要根据小店经营类目的目标人群来进行选品
好的产品千千万,要先确定好与店铺的产品对应的消费人群,然后分析消费人群的粉丝画像,从而匹配精准的用户群体。
2、蓝海产品
它指的就是一些有市场需求,但现在卖这些产品的人比较少,这类产品也容易成为爆款,更容易出售。毕竟有太多人卖一样的,顾客货比三家后,肯定会选择最实惠的店铺。但是卖蓝海产品就不会出现这样的问题,也许会更容易爆单。
3、性价比高的产品
性价比高的产品在哪里都会受欢迎的,在选品时也是不例外的。一旦选择高性价比高的产品就容易出现爆款,可以立马找厂家来进行供应链对接,批量生产购买,让利润实现最大化。但是选品也不能去选择价格太低的产品,另外,也尽量不要选择容易退货的产品,减少售后问题。
4、流量大的商品
如果实在不知道怎么选品的,那也可以选择一些销量高的爆款产品。销量高的成为爆款就说明这款产品在这一阶段的市场需求量比较旺盛。
二、选品的三种方法:
第一种方法,打开抖音商城,在你的购物车下面会出现猜你喜欢的商品,这个时候重点来了,你就看这些商品,不断地浏览过程中你会发现,有的相似品,他会出现好几次,这意味着什么?意味着你要选中这个品,但不是让你去卖这个品,你点开这个商品以后,在这个商品下面的猜你喜欢去找销量比较好的品,找到后你应该知道怎么做,截图找货源了,这里在哪儿找就不多说了,都懂!
第二种方法,打开多多,找到自己要做的类目,开始筛选自己想要的品,由于很多卖家商品的销量和评论有一定的水分,所以就需要做筛选,这里跟大家说一下怎么去筛选,销量要在1w以上,评论数要是销量的10%以上的商品才算做是真实商品,你以为这样就可以上架了?选好了之后,截图用以图搜款找到这个品销量最高的,去看他的评论内容,再决定你要不要上架这一款商品,选好以后,你也可以在这个品的下方猜你喜欢去看,这一款商品的周边和相似款。
第三种方法,这个方法比较复杂,但是能更好的选出爆品,这方法结合了前两种方法,用抖音商城猜你喜欢选出来的品,到多多的猜你喜欢里面,筛选出相似款,这个方法在这给你们举个例子,比方说前段时间很火的冰川杯,你在这个商品的下面猜你喜欢可以看到,高的矮的,五颜六色的,还有棱角杯等等,这都是相似款,这种款的图拿到多多搜索,在多多猜你喜欢下面选品的最终结果就是一组套杯,六个杯子一套,有的会有杯架或者水壶茶壶,这个品就是最终选品结果。
1. How to choose:
1. Choose products according to the target group of the store's business category
There are thousands of good products. First, determine the consumer group corresponding to the store's products, and then analyze the fan portraits of the consumer group to match the precise user group.
2. Blue Ocean Products
It refers to some products that have market demand, but there are fewer people selling these products now. Such products are also easy to become hot items and easier to sell. After all, there are too many people selling the same thing. After comparing prices, customers will definitely choose the most affordable store. However, selling blue ocean products will not have such problems, and it may be easier to explode.
3. Cost-effective products
Cost-effective products will be popular everywhere, and this is no exception when selecting products. Once you choose a product with high cost-effectiveness, it is easy to become a hot item. You can immediately find a manufacturer to connect the supply chain, mass produce and purchase, so as to maximize profits. However, you cannot choose products that are too low in price when selecting products. In addition, try not to choose products that are easy to return to reduce after-sales problems.
4. Products with large traffic
If you really don’t know how to choose products, you can also choose some popular products with high sales. The fact that a product with high sales has become a popular product means that the market demand for this product is relatively strong at this stage.
2. Three methods of selecting products:
The first method is to open the Douyin Mall. Below your shopping cart, there will be products that you may like. Now the key point is that you look at these products. During the continuous browsing process, you will find that some similar products will appear several times. What does this mean? It means that you have to select this product, but it does not mean that you have to sell this product. After you click on this product, you can find products with better sales in the "Guess you like" section below this product. After you find it, you should know what to do. Take a screenshot to find the source of goods. I won’t say much about where to find it here. You all understand!
The second method is to open Duoduo, find the category you want to do, and start filtering the products you want. Since the sales and comments of many sellers' products are somewhat watery, you need to filter them. Here I will tell you how to filter. The sales must be more than 10,000, and the number of comments must be more than 10% of the sales to be considered a real product. Do you think you can put it on the shelf like this? After selecting, take a screenshot and use the image search to find the product with the highest sales, read its comments, and then decide whether you want to put this product on the shelf. After selecting, you can also guess what you like to see below this product, the surrounding and similar models of this product.
The third method is more complicated, but it can better select hot products. This method combines the first two methods. Use the products selected by Douyin Mall's Guess You Like to go to Duoduo's Guess You Like and filter out similar models. Here is an example of this method. For example, the glacier cup that was very popular some time ago, you can see tall and short, colorful, and angular cups under this product. These are all similar models. Take the pictures of this model to Duoduo for search. The final result of the selection under Duoduo Guess You Like is a set of cups, six cups in a set, and some will have cup holders or kettles and teapots. This product is the final selection result.