1. Number of fans. The number of fans is the most intuitive implicit account weight. The number of fans and the growth rate also reflect the degree of recognition of your account.

2. Completion rate. Simply put, it is how many users have watched the video you posted completely, and how many users have jumped out directly after opening it for three to five seconds. This ratio is similar to the bounce rate of websites in the traditional WEB era. You can see where users are lost and how many users have watched it all. The completion rate is also an indicator of the quality of short videos. After all, no one will insist on watching the content that is not good.

3. Traditional basic data such as forwarding rate and like rate. Because Douyin and Toutiao's recommendation mechanism are in the same vein, they will push new content to users relatively accurately based on users' past usage habits. Therefore, those excellent short video content usually get relatively high forwarding rates and like rates.

4. Activity. The activity of Douyin mainly refers to the online time of users and the frequency of content release. For example, a beautiful female user practiced several popular gesture dances on Douyin, and her skills and appearance are quite outstanding, but her videos have only a few likes. The reason is simple. After not being recommended by the Douyin assistant for the first time, she has missed the initial opportunity to gain traffic. At the same time, she creates short videos at a frequency of one per week, and this update frequency will obviously affect the weight.

V. Quantity. The more users comment on the short video, the better the content of the video, the stronger the topic, and it can arouse the desire of users to express their opinions.