The reason is simple. Many Taobao suppliers are from the source, or the stores organize the supply themselves, and they have gone through many middlemen. Many live broadcasts on Douyin require so-called pit fees, which directly leads to the prices of the goods sold being much higher than those of Taobao stores. This is the main reason why many people are willing to shop on Taobao. In addition, Taobao's after-sales service is very guaranteed.