In fact, there is no strict answer, because both platforms can make money, and the users, operation models, and audience preferences are similar. It mainly depends on the creator's own ability, luck, and whether the content is popular.

As long as the live broadcast content is exciting, valuable, and has solid content, you can make money no matter which platform you are on, so you can choose a suitable platform to settle in according to your own situation.

Kuaishou: It pays more attention to interactivity. If you are good at creating hot and conflicting content, then Kuaishou may be more suitable.

Douyin: The characteristics are fashion, trend, and popularity. There are all kinds of content. It has high requirements for live broadcast content. Only high-quality content has the opportunity to become popular.

Second, which one has more potential

1. Both platforms have great potential. Generally speaking, Douyin is stronger in advertising monetization capabilities, while Kuaishou is better in bringing goods. Therefore, it is recommended that e-commerce entrepreneurs use Kuaishou as the main platform, and the Internet celebrity planning team recommends Douyin as the first platform, which is easier to produce explosive products.

2. According to relevant data:

Douyin has more female users, especially young girls who watch Douyin frequently. If the content created and the products sold are more suitable for women, Douyin may have a greater chance.

Kuaishou's registered users are generally from second-, third- and fourth-tier cities, and their spending power is not very high, so low-priced, cost-effective products may have a better effect of being sold through Kuaishou.

3. Kuaishou's user stickiness is relatively strong, and most viewers will only buy products if they trust the anchor, so it will take a long time to cultivate user loyalty, but once there are enough fans, the monetization ability is still very strong.

In fact, both Douyin and Kuaishou are good platforms, and everyone can join, and there is no conflict. Many experts not only play Kuaishou, but also Douyin, so there are more markets, more fans, and more exposure.