In Douyin, labels are the Douyin system’s perception of your Douyin account. The recommendations Douyin gives you are mainly matched and distributed through user and self-media author labels.

Therefore, the Douyin account label is: based on the segmentation of the Douyin creator’s content field, Douyin gives summary keywords based on the content characteristics of the creator’s account, and binds the keywords to the account.

Once a Douyin account is labeled with a certain label, it can slowly penetrate into the user’s perception of things. Even creators can clearly express the theme of this short video in the label to attract the user’s attention.

If you want the audience who sees your work to be a precise audience who is interested in the content of your work, then Douyin labels are your indispensable "equipment".