1. First register a Douyin account on Douyin, and the showcase function will be enabled for you if the conditions are met.

2. After opening the showcase, you can publish a video and put a link to the product you want to sell in the video (this link usually comes from Taobao Alliance).

3. Douyin uses its recommendation algorithm to recommend and distribute your video with a shopping cart (Dou+, also known as Doujia, means paying money to let Douyin give you traffic, similar to Taobao Express).

4. Interested users pay to buy products after watching the video.

5. The products are shipped by the merchant, and you can get different proportions of commission from each order. Douyin will also take a 6% commission.