BOB is a new e-commerce model in which suppliers (Business) and buyers (Business) reach a product or service transaction through operators (Operators).

E-commerce is a business activity centered on commodity exchange using information network technology as a means; it can also be understood as an activity that conducts transactions and related services in an electronic transaction manner on the Internet, Intranet and Value Added Network (VAN), which is the electronicization, networking and informationization of all aspects of traditional business activities.