Generally speaking, there are three parts

: summary of the past, future planning, and problems encountered.

Broken down, the contents to be mentioned in filling these three parts are

: completion of past performance of KPI indicators, growth rate, analysis of reasons for failure to achieve goals, problems encountered in the past period of work (short-term problems, long-term problems), analysis of causes of problems (external reasons, internal reasons, self-reasons), solutions to future problems, performance goals for future work, decomposition of total performance goals, detailed planning for achieving goals, growth points compared to the past, future work priorities, and work support needed, etc. An e-commerce operation work year-end summary report should be more than just these, and there is no fixed pattern and order requirement for piecing these contents together, as long as they are clearly expressed according to personal logic. Below I will sort out the logical flow of these parts according to the year-end summary report I wrote a while ago.

1. Performance completion

(1) Performance targets

When presenting data, you can also use charts (such as direct tables, line graphs, pie charts, etc.), which are often more clear and concise. When mentioning performance targets, it is very important to mention the target achievement rate and the growth rate compared to last year. Secondly, the achievement value and achievement rate of the performance target should be broken down into each month in the past. Attach some simple explanatory text below, such as: average monthly sales, months with an achievement rate of more than 100%, etc. Then break down the completion of the performance target into each business part or component channel.

(2) Analysis of failure to achieve collection targets List the months in which the performance targets were not achieved, and attach the corresponding reasons for failure to achieve the targets. This will not only facilitate understanding of the specific periods of low performance development or low sales in a year, but also facilitate the proposal of more targeted solutions for the coming year.

(3) Analysis of the cost rate For e-commerce companies, you have to invest in certain promotional costs, such as opening a through train, diamond exhibition, registering for an event, and even the commission deduction you must pay when you participate in a certain platform. Clearly listing and analyzing these costs is necessary for making plans for the next year and estimating costs.

2. Analysis of key tasks this year

This is mainly a detailed analysis of the details of each task involved in completing and achieving performance goals. This part of the analysis provides a certain reference for the corresponding work to be formulated.

3. Problems encountered this year & solutions for next year

The problems encountered this year can be divided into external problems (external factors, such as consumers, platforms, and factors outside the company that affect performance), internal problems (internal problems of the company, such as cooperating departments, etc.), and internal problems. These problems can be further analyzed from two dimensions: short-term and long-term. And solutions for next year must be proposed.

4. Performance planning for next year

(1) The statement of the overall goal, followed by the performance breakdown of the monthly goals.

(2) Detailed planning for achieving monthly performance decomposition targets: such as planning for product value, product style, product price range, promotional activities, and even activity gameplay.

(3) This year's growth points, including those that have room for growth compared to last year, or even newly discovered parts.

5. Next year's work priorities

Mainly based on this year's work priorities, list and analyze the parts of the work that need to be controlled next year. And be sure to write down the areas where cooperation and support from various departments are required to achieve these tasks. The above are the basic components of the annual work report summary, which are for reference only. If there are any deficiencies, please comment and leave a message. The above table data is only for example and reference.