Opening a Doudian does not necessarily require support. Doudian is a short video e-commerce that sells goods through the Douyin platform. Although Doudian provides many tools and resources to help merchants with marketing and promotion, not every merchant needs this support.

Some merchants may choose to operate independently and plan their own marketing strategies, product selection strategies, and customer service based on their own needs and target customers.

And some merchants may choose to cooperate with Doudian officials to obtain more support and resources to better achieve their business goals. In short, whether opening a Doudian requires support depends on the specific situation and needs of the merchant.