1. Live streaming of book sales is mainly on Douyin, not Toutiao.

2. Because Douyin is a platform dominated by short videos, users are more easily attracted and retained, and Douyin's user base is younger and more receptive to new things and purchasing behaviors.

3. In addition, Douyin also provides more functions and tools for live streaming of book sales, such as live streaming rooms and product showcases, which are convenient for sellers to display and sell products. Therefore, live streaming of book sales has more advantages and opportunities on Douyin.

Toutiao is a comprehensive and integrated platform, and Douyin is a live streaming platform, so Douyin's traffic is larger than Toutiao's traffic, so many people choose to live stream on Douyin.

Live streaming of book sales is a form of e-commerce. As a social application that emphasizes short videos and live streaming, Douyin has a large user base and high user stickiness, making it one of the popular platforms for live streaming of book sales.

Here are some possible reasons:

1. High user activity: Douyin has a huge user base, extremely high user activity, and huge daily playback volume, so live book sales on Douyin can attract more user attention and participation.

2. Strong platform promotion: Douyin has invested a lot in e-commerce, and provides a variety of promotion and marketing for live book sales, which can help anchors quickly accumulate fans and sales.

3. Live book sales are suitable for Douyin: Douyin emphasizes short videos and live broadcasts, which allow anchors to interact directly with the audience and form a more real shopping experience, while Toutiao is more suitable for text and long videos.

In short, live book sales are becoming more and more popular on Douyin because Douyin has a huge user base and high user stickiness. At the same time, the platform also provides a variety of promotion and marketing for live book sales, making the interaction between anchors and audiences more real and direct.

Because Douyin has more users than Toutiao users, now everyone basically watches videos on Douyin. Therefore, Douyin generally has a large amount of traffic, and many people like to live broadcast on Douyin

Live broadcasting of books is mainly carried out on the Douyin platform, not on the Toutiao platform, because the characteristics and user groups of the Douyin platform are more suitable for this type of sales activities.

First, Douyin is a short video platform, and its content format is suitable for displaying the content and characteristics of books, allowing readers to more intuitively understand the appearance, content and quality of books. Toutiao is mainly in the form of articles and news, which is not suitable for displaying the content and characteristics of books.

Secondly, the user group of the Douyin platform is relatively young, and they are more willing to spend time and energy on the platform to find content and products that they are interested in, and are more likely to accept the purchase of products through live broadcasting. The user group of the Toutiao platform is relatively broad, and it is difficult to concentrate on attracting the attention and purchase of young people.

In addition, the Douyin platform has established relatively complete technical support and marketing means to facilitate the live broadcast of book sales anchors to display, promote and sell products, and also facilitate users to purchase and pay. Toutiao has not yet established corresponding technical and marketing support for live broadcasting of books.

Therefore, live book sales are mainly conducted on the Douyin platform because the Douyin platform is more suitable for this sales form and user group, and also provides better technical support and marketing methods.