Live streaming is a marketing method, while second-class e-commerce is an industry and a market. From a macro perspective, the two cannot be compared.

Live streaming is a marketing method that second-class e-commerce merchants can use.

At the beginning of 2020, the second-class e-commerce Luban platform has begun to work on the live streaming function, and the product landing page can also be directly put into the Douyin live broadcast room. At the same time, compared with the previous information flow advertising, live streaming has also begun to accumulate more customers for e-commerce advertisers, thereby increasing the repurchase rate.

For the live streaming of goods, second-class e-commerce, whether it is a platform or a merchant, has begun to pay attention and even started to operate.

In 2020, Douyin's several live streaming activities are indispensable for the shadow of second-class e-commerce.

At present, there are still many difficulties for second-class e-commerce to fully launch the live streaming function. However, the powerful ability of Internet celebrities and big anchors to bring goods is obvious to the entire e-commerce industry.

Let's go back to the question of the title.

If you look at it as an individual, rather than the entire industry, you should think about whether you should enter the industry to become a second-class e-commerce merchant or become a live broadcaster to bring goods, which one can make more money.

First of all, both directions are difficult, and the professional qualities required are different.

But if you want to talk about the upper limit, it is definitely that big anchors can make more money. Several well-known big anchors have live broadcasts with goods costs of tens of thousands or hundreds of thousands per hour, and as long as the effect of bringing goods is good, there will be a lot of merchants who want to cooperate next time. However, second-class e-commerce cannot guarantee that they will create a hit every time. Maybe they sold a single product last time, but they lost the money they earned next month.

If you talk about the threshold, it is easier for second-class e-commerce merchants to make money than being a live broadcaster. Let alone becoming a big live broadcaster, many big live broadcasters are now Internet celebrities and stars who have switched careers. Although many platforms such as Douyin now have newcomer support policies, that is also based on the fact that newcomers have the professional qualities to become live broadcasters. In terms of threshold, live streaming has high requirements. It takes several hours to sell goods, interact with users, create hot spots, and maintain the atmosphere. At the same time, consumers also have certain requirements for the external image of live streaming.