第1步,确定活动主题
一场线上直播,主题至关重要,它关系到受众人群、内容细节、还有整场活动的基调。
第2步,沟通活动内容和细节
针对每一个流程和细节充分考虑,比如活动时长,讲解内容,问答内容整理等,必须做到事无巨细。
第3步,制作活动物料
活动海报、直播间设计、授课老师介绍等等,需要专业的设计师,根据活动主题为体检中心量身设计。
第4步,搭建直播间
一个专业的直播间搭建,涉及到多个技术层面,线上会议间搭建、以及课件资源共享等,需要线上线下专业的人员协同配合。
第5步,排练预演
在会前有专人安排彩排预演,一方面确保直播设备的正常性,另一方面让参与人员提前熟悉流程,确保直播效果的呈现。
第6步,正式直播
正式直播时,可将活动福利及产品与直播间推广结合,直接线上下单,增长业绩
康康体检网
助力体检中心开展短视频运营与直播
① 手把手教学协助:专业的直播技术支持,手把手协助体检主任从0操作轻松直播;
② 专业团队运营策划:专业团队策划推广,从选题到推广,突出直播老师形象宣传;
③ 多平台同步推广引流:一次直播,微信,抖音,快手等多平台同步;
④ 直播曝光精准获客:实时直播,获取更多流量曝光。
Step 1: Determine the theme of the event
For an online live broadcast, the theme is crucial, as it is related to the audience, content details, and the tone of the entire event.
Step 2: Communicate the content and details of the event
Fully consider every process and detail, such as the duration of the event, the content of the explanation, the arrangement of the Q&A content, etc., and be meticulous.
Step 3: Make event materials
Activity posters, live broadcast room design, introduction of the lecturer, etc. require professional designers to tailor the design for the physical examination center according to the theme of the event.
Step 4: Build a live broadcast room
Building a professional live broadcast room involves multiple technical aspects, such as the construction of an online conference room and the sharing of courseware resources, which requires the coordination of online and offline professional personnel.
Step 5: Rehearsal
Before the meeting, a special person will arrange a rehearsal to ensure the normality of the live broadcast equipment on the one hand, and to familiarize the participants with the process in advance on the other hand to ensure the presentation of the live broadcast effect.
Step 6, Official Live Broadcast
During the official live broadcast, you can combine the event benefits and products with the live broadcast room promotion, directly place orders online, and increase performance
Kang Kang Physical Examination Network
Help the physical examination center to carry out short video operations and live broadcasts
① Hands-on teaching assistance: professional live broadcast technical support, hand-in-hand assistance to the physical examination director to easily live broadcast from 0 operation;
② Professional team operation planning: professional team planning and promotion, from topic selection to promotion, highlighting the image of the live broadcast teacher;
③ Multi-platform synchronous promotion and drainage: one live broadcast, WeChat, Douyin, Kuaishou and other platforms synchronously;
④ Live broadcast exposure and accurate customer acquisition: real-time live broadcast, get more traffic exposure.