1、企业号的名称具有唯一性
比如你叫“英树专营店”认证过了,在抖音里别人就不能跟你取一模一样的名字。别人在抖音里搜索跟你店有关的词语你的企业号号优先显示。这个名字是你专属的,别人不能仿冒,在抖音里搜索享受优先级别,更重要的事让用户第一眼就看到你的账号是用营业执照注册的企业号号,就会放心购买你的商品。
2、企业号号专属商品展示栏
个人号主页只有作品、动态、喜欢三个栏目,而企业号在界面最左侧增加了一个强大的商品展示栏。你卖的商品可以专门放置视频、图片,店铺活动等,等于在你的账号里给你放了一个专门的热销商品展示柜台。比如你的店铺现在面膜是热销品,或者你的店铺里面有优惠活动,都可以展示在这个位置,无论你是发什么视频吸引到顾客点进你的账号主页,进来就看到你的热销商品
3、企业号主页可以放你的电话号码和官网链接
在抖音里,顾客给你发评论和私信你当然对这样的高意向客户做立即回复,但是万一你没有及时回复呢,人的购买是一时冲动行为,让别人的消费冲动退去是做生意的最大败笔。而企业号号可以在主页醒目位置放上你的客服手机号,电话响起三五句说清,让顾客的冲动变成行动这就是效率。
4、企业号享受专属地址定位
比如你店的地址是张三路李四巷交叉口“英树专营店”这是你的专属地址。企业号发布的视频里可以嵌入你店铺的地址,有顾客看到你的视频了,想要到你的店铺消费,那她直接点击这个地址显示的就是你的店铺,顾客按照地址一导航直接就来到你的店铺了
5:企业号特权,也就是发商业性质的营销宣传内容不被平台打压
玩过抖音的都知道如果你发的抖音带广告性质,比如:店名或者产品的logo都没什么人看,个人号发这样的内容还搞不好变成”已重置“为什么?没在平台认证企业号平台怎么知道你是骗子还是正经做生意的,平台为了规避给自己带来的风险就会给你处理成要么没人看,要么把你连账号一锅端。但如果你是企业号,平台审核时认为这是企业号号,人家本来就是自己的店的内容可以正常播放。
6、企业号享受优质视频置顶功能
你可以把自己比较火的视频置顶在企业号号上面,让粉丝先看几条你火的视频,看两条认为你的内容不错点一个关注,或者说把自己商品说明的视频多花点心思拍精彩的让粉丝对你更加喜爱
7、企业号号享受优惠券设置特权
在抖音企业号后台你可以设置几张优惠券,顾客进店二话不说先领个几块钱的电子优惠券首先关注你领券你涨粉了,其次领了优惠券要占到这个便宜肯定要到店消费,这就是锁客
8、企业号后台客户分析功能
这是一个科技的时代,什么样的顾客喜欢购买你的商品、什么样的顾客产生复购、顾客经常询问你的问题是什么?抖音企业号后台有客户的大数据分析,点开后台了解你的顾客,改进你的产品,推导你最合适的营销方式,一切都以科学的方法来解决。能用科学来解决的问题,
9、企业号有自动回复私信功能
企业号可以自动设置回复私信,减少人工回复私信的时间成本
10、企业后有专门的企业号管理后台
企业号专门企业号管理后台,以上权限均可在企业号后台完成设置
1. The name of the enterprise account is unique
For example, if your name is "Yingshu Specialty Store" and it has been certified, no one can use the same name as you in Douyin. When others search for words related to your store in Douyin, your enterprise account will be displayed first. This name is exclusive to you and cannot be counterfeited by others. It enjoys priority in searches on Douyin. More importantly, let users see at first glance that your account is an enterprise account registered with a business license, and they will feel at ease to buy your products.
2. Exclusive product display column for enterprise accounts
The homepage of the personal account only has three columns: works, dynamics, and likes, while the enterprise account adds a powerful product display column on the far left of the interface. The products you sell can be specially placed with videos, pictures, store activities, etc., which is equivalent to putting a special hot-selling product display counter for you in your account. For example, if your store now sells facial masks, or if there are promotions in your store, you can display them in this position. No matter what video you post to attract customers to click on your account homepage, they will see your hot-selling products when they come in. 3. The homepage of the enterprise account can put your phone number and official website link. In Douyin, customers send you comments and private messages. Of course, you will respond immediately to such high-intention customers, but what if you don’t respond in time? People’s purchases are impulsive behaviors. Letting others’ consumption impulses retreat is the biggest failure in doing business. Enterprise accounts can put your customer service mobile phone number in a prominent position on the homepage. When the phone rings, explain it in three or five sentences, so that the customer’s impulse can be turned into action. This is efficiency. 4. Enterprise accounts enjoy exclusive address positioning. For example, the address of your store is the "Yingshu Specialty Store" at the intersection of Zhangsan Road and Lisi Lane. This is your exclusive address. The address of your store can be embedded in the video posted by the enterprise account. If a customer sees your video and wants to shop at your store, she will directly click on this address to display your store. The customer will directly come to your store by navigating according to the address. 5: The privilege of the enterprise account, that is, the platform will not suppress the posting of commercial marketing and promotional content. Anyone who has played Douyin knows that if the Douyin you post contains advertising, such as the name of the store or the logo of the product, few people will watch it. If a personal account posts such content, it may become "reset". Why? If the enterprise account is not certified on the platform, how can the platform know whether you are a scammer or a serious business? In order to avoid the risks brought to itself, the platform will either treat you as no one watching it, or you and your account will be closed. But if you are an enterprise account, the platform will consider it as an enterprise account during the review, and the content of the store can be played normally.
6. Enterprise accounts enjoy the function of pinning high-quality videos
You can pin your more popular videos on the enterprise account, so that fans can watch a few of your popular videos first, and click to follow after watching two videos that they think your content is good, or spend more time shooting wonderful videos about your product descriptions to make fans like you more
7. Enterprise accounts enjoy the privilege of setting coupons
You can set a few coupons in the background of Douyin Enterprise Account. Customers can get a few yuan of electronic coupons without saying anything when they enter the store. First, they follow you to get coupons and you will increase your fans. Secondly, if you get coupons, you must go to the store to consume in order to take advantage of this bargain. This is to lock in customers
8. Customer analysis function in the background of Enterprise Account
This is an era of technology. What kind of customers like to buy your products, what kind of customers make repeat purchases, and what questions do customers often ask you? Douyin Enterprise Account has big data analysis of customers in the background. Click on the background to understand your customers, improve your products, and deduce your most suitable marketing methods. Everything is solved with scientific methods. Problems that can be solved scientifically,
9. Enterprise accounts have an automatic reply function for private messages
Enterprise accounts can automatically set up replies to private messages, reducing the time cost of manually replying to private messages
10. Enterprise accounts have a dedicated enterprise account management backend
Enterprise accounts have a dedicated enterprise account management backend, and the above permissions can be set up in the enterprise account backend
Branding: Help all walks of life to build their own brands and provide online business platforms for brands.
Promotion: From attention to interaction, attract more customers, and convey brand value in the process of promoting products and services.
Find customers: Face customers and truly display products and services.
Bring sales: From planting grass to removing grass, low threshold to achieve online transactions, integrated video entry