1. Avoid hard advertising

Douyin pays more attention to content, and everything is derived from your video content.

Douyin also has its own gameplay, skills and rules, and it also needs to be operated. To run a Taobao store, you must first find the source of goods, make pictures, write titles and then put them on the shelves. The same is true for Douyin.

There are three most common ways to sell products:

1. Ordinary products rely on soft implantation, such as clothing, shoes and bags, which are generally implanted and sold through dressing explanation videos, including the popular street photography implantation. When the video has a certain amount of playback, no matter what product is implanted, it can drive certain sales.

2. The product itself is interesting, topical or the public is not familiar with it, but interested in it. This kind of product can be directly filmed because the product itself is interesting content. This is also the most direct and best-selling form.

3. Topical implantation, such as custom T-shirts. It is difficult to generate content for this type of product, and it is extremely difficult to shoot videos. You can start from the "topicality". For example, the popular "Achun" who dresses as a woman on Douyin. You can directly print a T-shirt with the head of "Achun". The user's interest is immediately mobilized, and they comment one after another, which will greatly increase the video playback volume. Whatever is popular recently, you can print it.

2. There is no point in brushing fans

First of all, brushing dead fans has no meaning for the account weight. Secondly, the number of fans itself will not play a role in driving the recommended playback of the video. Your video will be pushed to some of your real fans, but brushing fans is completely useless.

Douyin judges several indicators of videos: completion rate, comment rate, like rate, forwarding rate, etc. If the video you posted today is boring and all the data indicators are poor, even if you brush a million fans, will the video become popular?

But is it necessary to brush Douyin? Everyone's situation is different. It is necessary to do some appropriate brushing, but this must be determined according to the situation and volume of your video, rather than blindly brushing after posting the video. Generally, brushing likes, comments, and reposts will have a certain effect on driving the video to play.

3. Positioning first, then production

Many sellers think that "positioning" is illusory, so in the early stage, they basically decide to do it on a whim. The significance of positioning is how to make your account continue to attract fans and realize cash, so as not to change your mind or give up halfway. Think clearly about the positioning first, so that you will not find that the account is completely useless halfway through.

4. Dou+ promotion

At present, Dou+ promotion is not suitable for most people because of the low threshold. As long as the video content is not overly hard advertising or suspected of violations, it can be promoted with 100 yuan. Many people are interested, but the disadvantage of Dou+ is that the user population is not necessarily directly accurate. The products suitable for Dou+ promotion are generally relatively low-priced, popular products that are of interest to the public, because these directly affect the conversion rate.

100 yuan is about 3,000-5,000 video exposures. At first glance, this exposure is not small, but if the video is too long (for example, more than 40 seconds), the real effective playback may not even be 300 times, so Douyin is not suitable for most people.

If you are selling products directly, the conversion rate of the product is good, the content is carefully produced, or produced by a professional team, and the quality of the content can be controlled, this kind of promotion through Douyin can generally achieve the desired effect. The videos produced by ordinary merchants have ordinary content quality and no careful planning of the content, so the effect of the delivery is completely a matter of luck.

Five. Dare to appear in person

Dare to appear in person. Some people dare not do Douyin because they don’t know what to shoot. They always feel that they have no talent and look ordinary, so they dare not appear in the camera. If you have this idea, it means that your understanding and cognition of Douyin is still at the most basic stage.

In the early days, Douyin did become popular with the gimmick of handsome men and beautiful women's music videos, but Douyin could not achieve such a large scale with handsome men and beautiful women alone. If you watch it now, you will find that more and more people are appearing on Douyin to tell you knowledge and popularize science. Douyin is not short of beautiful women and handsome men, so users also need diversified content to entertain themselves.

If you can appear on camera, the conversion rate and video content quality will also be greatly improved. Of course, for some businesses that really have no sense of camera, they can shoot products and then dub themselves, which will be much better. It is always product + music. This kind of video can easily reach a bottleneck!