Step 1: Account preparation

I won’t say much here. Prepare new accounts one by one, and then post works normally, verify your real name, and prepare the conditions for broadcasting.

Step 2: Test the live broadcast weight of the account

Whether it is a new account or an old account, it can be used for live broadcasting, so how to judge the live broadcast weight of this account?

You still need to test it. If no one enters the live broadcast room within ten minutes after the account starts broadcasting, turn it off, and continue to open it after 1-2 minutes. The test time is also ten minutes after the broadcast! If no one enters after repeating it for about 5 times, it means that this account is temporarily not working and can be left for a while.

If the broadcast can always keep about 10 people in the live broadcast room, it means that the weight of this account is no problem. You can proceed to the next step.

Step 3: Break through the popularity of the live broadcast room

Douyin has a separate algorithm for the weight of the live broadcast room, which is similar to video recommendation and is divided into levels. If the weight of the live broadcast room is not raised in the early stage, it will be more difficult or costly to raise it in the later stage.

Therefore, for accounts that have just started live broadcasting, the live broadcast weight must be taken seriously.

For accounts that have just started live broadcasting, it is recommended not to directly use the sales mode. First, use non-sales live broadcast content to attract people to stay longer and increase the weight of the live broadcast room. Wait until the weight is almost right before starting to sell goods.