Douyin vertical refers to the different content categories and fields on the Douyin short video platform. Due to the huge user base of Douyin and the fact that various short video contents cover many fields, the Douyin platform has achieved the goal of accurate user matching and refined content operation by classifying, positioning and promoting different types of short video content during operation.

Specifically, Douyin's vertical fields mainly include food, fashion, beauty, travel, sports, music, comedy and other fields, each of which has its own sub-fields and market segments. These different fields and market segments are also the main basis for Douyin's promotion and operation and user acquisition.