更高层次的商业模式可能是社交电商或内容电商。社交电商是指在社交媒体平台上通过社交关系进行销售和推广的商业模式,例如微信、抖音等;而内容电商则是指通过内容(如短视频、直播、文章等)吸引用户,并在内容中引入购买链接,促进消费的商业模式,例如淘宝直播、小红书等。
这些商业模式更加注重用户体验和社交互动,具有更高的用户黏性和购买意愿,正在成为电商领域的新趋势。
A higher level business model may be social e-commerce or content e-commerce. Social e-commerce refers to a business model that sells and promotes through social relationships on social media platforms, such as WeChat, Douyin, etc.; while content e-commerce refers to a business model that attracts users through content (such as short videos, live broadcasts, articles, etc.) and introduces purchase links in the content to promote consumption, such as Taobao Live and Xiaohongshu.
These business models pay more attention to user experience and social interaction, have higher user stickiness and willingness to buy, and are becoming a new trend in the e-commerce field.
E-commerce platforms are higher than interest e-commerce. E-commerce platforms are not only for satisfying people's shopping needs, but also for providing a wider range of services and solutions. They represent the future of business and can provide more diversified services and business models.
Two questions. The first question is what should be named or named higher than interest e-commerce? It can highlight its operation logic and theme rules. The second question is whether it is possible to create a higher level of balance business or state business. For example, the modern business process has reached the stage where interest e-commerce, traditional e-commerce and physical business coexist, but this business logic is to ask people to pay by all means. The current logic of various rights business is to pay, that is, to buy, without the link of collection and the formation of a balance of income and expenditure ecosystem for the people. Although interest e-commerce has just developed, there are also models of entry and exit. But they are all based on the logic of payment, cultivating a huge flow of people and paving the way for payment. When will the higher level of "balance" business (tentative name, maybe when technology enters the quantum era, it will be named again as quantity business) come, and what qualities people need to have in response. Welcome Toutiao netizens to name and discuss future business models and production models.