If a work wants to be popular on Douyin but fails to pass the review, you need to check the quality of the content. Generally speaking, it is easier to use some popular topics as the subject matter, and then create high-quality works to become popular. If the video content is mediocre and unoriginal, it is very normal that it cannot pass.

How long does it take to review Douyin's hot associations?

1. Normally, it takes 1-2 weeks, but there is no fixed standard. Sometimes it can be passed in a few days, and sometimes it may take about 2 weeks. If it fails to pass after more than 2 weeks, it is likely that it has not passed the review. This is related to the content and nature of the uploaded work. Easy and efficient and life-related themes are easy to pass, while sensitive political topics will be more difficult to pass.

2. The review time may also be different in different time periods. For example, there are more people sending works at night, and the number of works that need to be reviewed is large, so it will take longer to pass. There are fewer works uploaded during the day or on weekdays, and the passing time may be earlier. Now Douyin has stricter review of hot videos, and it takes longer.