Videos posted by Douyin may not become a hot topic. On the one hand, it may be because the video content may not be attractive enough and does not attract enough attention and forwarding; on the other hand, it may also be because the publisher's influence is not big enough and not enough people pay attention to and share. In addition, the current content on the Internet is very rich, and people's focus is becoming more and more scattered. To become a hot topic, you need to have more excellent qualities and creativity. Therefore, Douyin users need to continuously improve their creative ability and influence in order to better share their works and attract more attention and support.