Basic distribution mode

Let's first talk about how the most basic recommendation of Douyin works. Here we need to talk about the traffic pool first. There are many large and small traffic pools inside Douyin. Every new video will put you into the smallest traffic pool. In this traffic pool, the completion rate, number of likes, number of reposts, and number of comments of this video are looked at. Based on these data, whether you are qualified to enter the next traffic pool and give you more playback volume.

A normal video should be: completion rate > number of likes > number of comments > number of reposts

Label distribution mode

When we browse Douyin, we will have a feeling that there are all kinds of videos at the beginning, and slowly our videos begin to focus on a certain type. For example, I used to play games frequently, and I often had some videos of eating chicken and King of Glory. Later, I played fewer games, and now it is mainly some popular science types and sitcoms. This is why Douyin gives each of us different labels and recommends us differently. When we use Douyin and Toutiao products, or even other mobile applications, you will be labeled with different tags.

Douyin uses these tags to draw user portraits and distribute different content based on each user portrait.