Douyin can make money by associating hot topics. First, you need to select hot topics or keywords, such as popular movies, celebrities, festivals, etc., and create related video content to attract more users to watch and interact.

At the same time, you can use Douyin's business cooperation and advertising platform to cooperate with related brands or companies to promote products or services and obtain corresponding benefits. In addition, you can also open your own brand account for independent promotion and sales. In short, associating hot topics can increase exposure and traffic, thereby achieving more benefits.