It is really difficult for buyers, because we can't just buy things randomly, we also need to look at their quality, as well as the reviews of other people who have already bought them. If others buy at a good price, we can feel more assured. However, if we want to see whether the seller is good or not, we can click on the yellow car, which will show the store's rating. If it is high, it may be excellent.

Buyers keep falling into traps when shopping on Douyin. What is the correlation between the number of fans attracted by the seller during the live broadcast and the quality of the store? How do buyers judge the quality of merchants on Douyin?