Play 2: Douyin e-commerce platform is characterized by being short, flat and fast, and supports simultaneous delivery of Toutiao and Douyin. The advertisement directly jumps to the order page of Douyin, without jumping to a third-party platform. In simple terms, the buying and selling process is completed directly on Douyin. There is no price comparison function, and the product can obtain a higher gross profit margin. On average, a product can be tested in 4-6 days, with a short cycle. The advertisements are tailored to each person and are only recommended to those who are interested, with precise and direct delivery. Therefore, once a product becomes a hit. Generally, a product can maintain a continuous order volume for 2-3 months. If a product cannot run for 4-6 days, you can basically replace the product or adjust the first picture or video for promotion. However, mature sellers currently generally use their own supply advantages to test multiple models at the same time. Once the product starts to sell in volume, they will focus on the hit.